Our values


MISSION

Our mission is focused on expanding the coffee culture while maintaining sensitive coffee standards such as fair treatment and adding value to the entire production and consumption chain. We work so that all the relationships we maintain generate social and economic benefits for all the parties involved.

 

VISION

Society is advancing by leaps and bounds and specialty coffee is no exception. Every day the processes evolve giving coffee growers the opportunity to gain positions in the production chain with innovative products; So we fight for a better understanding of the sector where the social welfare of the entire chain is paramount. We envision a world of fair trade and a high sense of responsibility, where coffee growers earn what they deserve and the end consumer gets what he pays for, a specialty coffee, a sensitive coffee.